Digital Signage Policy

Thank you for choosing Student Centers and Activities at Rutgers University–New Brunswick to display your digital signage. Promotion on our digital signage will ensure your ads are running on TVs at each of our six Student Centers. Please follow the instructions below to have your digital graphic(s) displayed.

Effective October 1, 2022, each student organization, athletic team, office, or department is limited to two digital display submissions per month. The maximum duration for any ad is one month. Some exceptions may apply with the approval of the Student Centers and Activities marketing team.

For external groups interested in advertisement opportunities in our Student Centers, please contact sca.marketing@echo.rutgers.edu.

Creating Your Digital Graphic(s)

Please create all digital graphic(s) in a horizontal/landscape format for best quality. The specific pixel dimensions should be at minimum 1920 x 1080 (16:9) which is the standard for all widescreens. The final digital graphic(s) must be submitted in a Joint Photographic Expert Group (jpg/jpeg) or Portable Network Graphics (png) format.

Naming Files

Please follow the naming system below for the file name of your digital graphic(s):

Slide Title(Name)_MM-DD-YY(Start Post Date)_MM-DD-YY(End Post Date)

E.g. Digital Graphic Name_09-06-18_12-31-19
The Start Date should always be the day you want the digital graphic(s) to start playing.
The End Date is the day after your digital graphic(s) expires, which will be the day that your digital graphic(s) be removed from the system.

Delivering Digital Graphic(s)

Please email your final graphic(s) to scsignage@echo.rutgers.edu. New digital graphic(s) are posted upon submission unless stated otherwise. Please submit your digital graphic(s) no later than 5:00pm on the start post date with a minimum of 6 days prior. If digital graphic(s) are delivered later than 5:00pm on start post date, we cannot guarantee that the digital graphic(s) will be posted for your desired week.

If your digital graphic(s) are designed to be displayed for an event on a specific date, please note the event and date in your request. Please adhere to the start post date by 5:00pm deadline before your event explained above.

Posting content is up to the discretion of the Student Centers and Activities team and we reserve the right to refuse to post any material that violates the University’s Student Code of Conduct.

Advertisement Design Dos and Don’ts

Don’t

Stretch or Compress

Do

Maintain the correct aspect ratio of all graphic(s) being submitted in order to prevent depreciating the quality and legibility of the graphic or any form of branding associated with university.